SCHOOL BUSINESS AFFAIRS

The magazine for business managers in education

Deliver editorial-like content that helps identify and/or solve the reader's problem or highlight a hot-topic issue in your industry or the latest news of interest to your audience. Emphasize your product's benefits and features in an effective and customizable way in a one or two-page spread.

“The articles in School Business Affairs have been thoroughly enjoyable and very useful in my long-time school business career.”

James B. Melohn, St. Charles Parish School Board, Luling, LA

Editorial Calendar

IssueIssue FocusDeadlines
January 2022The Nimble School Business ProfessionalSpace Reservation: Dec. 1, 2021
Materials Due: Dec. 8, 2021
Approximate Mail Date: Dec. 27, 2021
February 2022Operations & Support ServicesSpace Reservations: Jan. 4, 2022
Materials Due: Jan. 11, 2022
Approximate Mail Date: Jan. 28, 2022
March 2022Funding & Cost AnalysisSpace Reservations: Feb. 1, 2022
Materials Due: Feb. 8, 2022
Approximate Mail Date: Feb. 25, 2022
April 2022Human Resources ManagementSpace Reservations: Mar. 1, 2022
Materials Due: Mar. 8, 2022
Approximate Mail Date: Mar. 25, 2022
May 2022Technology & Innovative PracticesSpace Reservations: Apr. 1, 2022
Materials Due: Apr. 8, 2022
Approximate Mail Date: Apr. 25, 2022
June 2022Risk Management and ComplianceSpace Reservations: Apr. 29, 2022
Materials Due: May 6, 2022
Approximate Mail Date: May 25, 2022
July/August 2022Community Relations & CommunicationsSpace Reservations: June 1, 2022
Materials Due: June 8, 2022
Approximate Mail Date: June 27, 2022
September 2022WellnessSpace Reservations: Aug. 1, 2022
Materials Due: Aug. 8, 2022
Approximate Mail Date: Aug. 26, 2022
October 2022LeadershipSpace Reservations: Sept. 1, 2022
Materials Due: Sept. 8, 2022
Approximate Mail Date: Sept. 26, 2022
November 2022Finance & BudgetingSpace Reservations: Sept. 30, 2022
Materials Due: Oct. 7, 2022
Approximate Mail Date: Oct. 25, 2022
December 2022FacilitiesSpace Reservations: Nov. 1 2022
Materials Due: Nov. 8 2022
Approximate Mail Date: Nov. 28, 2022

Recurring Columns

  • Technology
  • Leadership
  • Legal and Legislative Issues
  • International Aspects
  • Member Spotlight
  • Tips & Tools

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Frequency Discount Policies 3x and 6x frequency rates are earned by running ads in any 3 or 6 issues within a 12-month period. 11x rates are earned by running ads in 11 consecutive issues within a one-year period. To qualify for discounts, advertisers must submit reservations for all issues initially.

Advertorial

Deliver editorial-like content that helps identify and/or solve the reader's problem or highlight a hot-topic issue in your industry or the latest news of interest to your audience. Emphasize your product's benefits and features in an effective and customizable way in a one or two-page spread.

ElementFull Page Advertorial (1 Page Total)Advertorial Spread (2 Pages Total)
ElementFull Page Advertorial (1 Page Total)Advertorial Spread (2 Pages Total)
Headline1 or 2 lines1 or 2 lines
Sub-headline32 words32 words
Body200 words max900 words max
LogoJpeg or tif 300 dpiJpeg or tif 300 dpi
Contact InformationAddress/Phone/Fax/Email/WebsiteAddress/Phone/Fax/Email/Website
Format PDFPDF
1
2

Note: Advertorial content is due on the published ad close deadline for the corresponding issue. All advertorial content is subject to approval by ASBO. Files should be submitted fully designed.

Specs

PlacementSize
2 Page SpreadTrim: 16.25 x 10.875
Bleed: 16.5 x 11.125 inches
Full PageTrim: 8.125" x 10.875"Bleed: 8.375" x 11.125"
1/2 Page Island4.625" x 7"
1/2 Page Horizontal7" x 4.625"
1/3 Page Vertical2.195" x 9.5"
1/3 Page Horizontal4.625" x 4.875"
1/4 Page Vertical3.375" x 4.625"
1/4 Page Horizontal4.625" x 3.5"
Belly Band19" x 4.25"

Print Specifications

Printing: Web offset
Binding: Saddle-stitched
Page Trim: 8.125" x 10.875"
Bleed: 8.375" x 11.125"
Safety Area: Please keep vital copy at least .25" from trim
Live Area: 7" x 10"

General Requirements and Formats

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • The resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to the highest setting.
  • Ads must be suitable to print as-is. ASBO is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

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