What results can associations expect?

Partners typically realize $100k+ in new non-dues revenue annually across newsletter, website, and retargeting programs. In 2024 alone, TAP distributed over $1.4M to associations.

Which industries does TAP serve?

We operate across water & wastewater, healthcare & nursing, manufacturing & industrial, construction & homebuilding, energy & sustainability, and professional services.

How do we get started?

Email advertise@theassociationpartner.com to confirm inventory and timing, or use the contact form on the homepage to request availability.

We exist to propel associations Upward, Onward, and Forward.

Fastest-Scaling Partner for Association Non-Dues Revenue

Since 2018 we’ve scaled from 1 to 60+ associations and delivered $6M+ in new non-dues revenue through newsletter sponsorships, website ads, and digital retargeting.

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60+ Associations Served
$6M+ Non-Dues Revenue Generated
65% CAGR 2019–2024

Gator100 (2×)
Fast 50 (3×)
GrowFL Companies to Watch
ASAE Member

Water & Wastewater Healthcare & Nursing Manufacturing Construction & Homebuilding Energy & Sustainability Professional Services

Some of our partners include

What Associations are saying about us

"We’ve got a great partnership going with you and the whole TAP team. The expansion of TAP selling our Corporate Partnerships has been awesome. You’re already crushing it."

Chris DawAssociate Executive Director

"We had a successful conference, in large part because of partners like The Association Partner. The statistics are great and that is very helpful information for me to present to the board, as well as encourage the states who are large enough to pursue additional opportunities with you."

Matthew HolmesCEO

“So proud to be partnered with the association partner...you've made us so much more successful as an organization!"

David BaslerVP Membership & Marketing

“The association partner is the best non-dues revenue partner we've ever had."

Kimberly ScottCOO/CFO

"I was in conversation yesterday with Dan, our Executive Director and discussing how dialed in your group is to the association marketing space, and how we should be utilizing your firm in other areas of our association to expand our reach …”

Dustin HardwickAssociate Executive Director

Associations, Societies, and Academies are facing unique and complex challenges to remain relevant in adding more value in today’s evolving marketplace & society…

CHALLENGES ASSOCIATIONS ARE FACING

Declining Membership

Aging workforce
Non-renewing members
Increased need for Recruiting New Members and Young Professionals
Thousands of associations are scrambling to solve recruitment and retention challenges.

Declining Member Engagement

Less engagement and participation from members with long-standing initiatives
Events, Newsletters, Publications, Websites, Educational Content losing their influence
Increased Need for Deploying new tools, tactics, and technologies to provide more timely and useful content
Increased need for winning Attention and Influence

Declining Non-Dues Revenue

Associations losing the advertising and sponsorship battle
Larger for profit organizations adopting sales, sponsorship, and marketing related offerings
Increased Need for Associations to reimagine and reinvigorate their advertising and sponsorship related offerings
Declining revenue numbers leaves less money available to solve the unique challenges Associations are facing

How Do We Solve these Problems?

Upward - Recruiting the Best & Brightest Onward

The Association Partner develops a strategy that recruits and retains the Best & Brightest professionals in each industry to get involved and stay involved with their associations!

Custom Digital Marketing Programs
Member Engagement
Member Surveys/Feedback

Onward - Providing the Tech to Lead the Way

The Association Partner provides associations with industry leading tools and tech to stay relevant with their members and prospective members in an ever evolving digital world!

Programmatic Ad Tech Solutions
Newsletter / Email Innovation
TAP Video – Interactive Video Platform

Forward - Propelling your Non-Dues Revenue

The Association Partner team has generated over $6 Million Dollars in Non-Dues Revenue for Associations in only 7 years and is one of the Fastest Growing Association Non-Dues Revenues Companies in the Industry!

Digital Advertising Sales
- Website Advertising
- Newsletter Advertising
- Dedicated Eblasts
- Programmatic / Digital Retargeting
- Webinar Sponsorships
- AI-based Newsletters

Sponsorship/Partnership Growth
- Corporate Partnerships
- Premium Sponsorships

We exist to propel associations Upward, Onward, and Forward.