We exist to propel associations Upward, Onward, and Forward.

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Some of our partners include

What Associations are saying about us

"We’ve got a great partnership going with you and the whole TAP team. The expansion of TAP selling our Corporate Partnerships has been awesome. You’re already crushing it."
Chris DawAssociate Executive Director
Chris Daw
"We had a successful conference, in large part because of partners like The Association Partner. The statistics are great and that is very helpful information for me to present to the board, as well as encourage the states who are large enough to pursue additional opportunities with you."
Matthew HolmesCEO
Matthew Holmes
“So proud to be partnered with the association partner...you've made us so much more successful as an organization!"
David BaslerVP Membership & Marketing
David Basler
“The association partner is the best non-dues revenue partner we've ever had."
Kimberly ScottCOO/CFO
Kimberly Scott
"I was in conversation yesterday with Dan, our Executive Director and discussing how dialed in your group is to the association marketing space, and how we should be utilizing your firm in other areas of our association to expand our reach …”
Dustin HardwickAssociate Executive Director
Dustin Hardwick

CHALLENGES ASSOCIATIONS ARE FACING​

Associations, Societies, and Academies are facing unique and complex challenges to remain relevant in adding more value in today’s evolving marketplace & society…

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Declining Membership

  • Increased need for Recruiting New Members and Young Professionals
  • Aging workforces
  • Non-renewing or retiring outgoing members
  • Thousands of associations are scrambling to solve recruitment and retention challenges.

Declining Member Engagement

  • Less engagement and participation from members with long-standing initiatives
  • Events, Newsletters, Publications, Websites, Educational Content losing their influence
  • Increased Need for Deploying new tools, tactics, and technologies to provide more timely and useful content
  • Increased need for winning Attention and Influence

Declining Non-Dues Revenue

  • Associations losing the advertising and sponsorship battle
  • Larger for profit organizations adopting sales, sponsorship, and marketing related offerings
  • Increased Need for Associations to reimagine and reinvigorate their advertising and sponsorship related offerings
  • Declining revenue numbers leaves less money available to solve the unique challenges Associations are facing

How Do We Solve these Problems?

Upward - Recruiting the Best & Brightest Onward

The Association Partner develops a strategy that recruits and retains the Best & Brightest professionals in each industry to get involved and stay involved with their associations! 

  • Custom Digital Marketing Programs
  • Member Engagement
  • Member Surveys/Feedback 

Onward - Providing the Tech to Lead the Way

The Association Partner provides associations with industry leading tools and tech to stay relevant with their members and prospective members in an ever evolving digital world!

  • Programmatic Ad Tech Solutions
  • Newsletter / Email Innovation 
  • TAP Video – Interactive Video Platform

Forward - Propelling your Non-Dues Revenue

The Association Partner team has generated MILLIONS $$$ in Non-Dues Revenue for Associations of All Shapes, Sizes, and Industries! 

  • Digital Advertising Sales
    • Website Advertising
    • Newsletter Advertising
    • Dedicated Eblasts
    • Programmatic/Retargeting
    • Webinar Sponsorships

  • Sponsorship/Partnership Growth
    • Corporate Partnerships
    • Premium Sponsorship / High Dollar Partner Contracts

We look forward to hearing from you!

Contact us and let us help your association grow

DISCOVER OUR IMPACT ON ASSOCIATION GROWTH.

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