Often, yes. It depends on the size of your audience and how much inventory you have to work with, but a good number of the associations we partner with generate enough non-dues revenue to cover their Novi license and keep a meaningful amount left over. That revenue comes from a mix of digital advertising, newsletter placements, programmatic, webinars, and corporate sponsorships that we manage on your behalf. We will tell you honestly during the audit whether the math works for your association.

No, and that is rather the point. We handle the program end to end: building it, pricing the inventory, making the sales calls, producing the creative, trafficking the ads, reporting on performance, and handling renewals at the end of the term. Your staff approves what runs. We do the rest.

We work inside the Novi website and CMS you already have, and we follow whatever communications policies your board and staff have set. Nothing about your AMS changes, and nothing about how your members interact with it changes either. Think of us as working alongside Novi rather than in place of it.

Members tend to notice the difference in a good way. We cap frequency and screen every placement for relevance, so what your members see reads closer to useful industry information than to banner clutter. Your association's reputation is the thing we protect first, and we would rather leave inventory unsold than run something that embarrasses you in front of your own members.

It starts with a short audit of the digital inventory you already have: your website, your newsletters, your event properties, and your email. From there we build a revenue plan with real numbers attached to it, open a sponsor pipeline, and launch. You see reporting from the first campaign forward, so you are never guessing at what the program is producing.