Looking for an Alternative to Naylor or Multiview?
Many associations work with large providers for advertising and sponsorship programs. Expectations have evolved. Associations now want transparency, digital innovation, and a partner whose focus is growing revenue while protecting member experience. The Association Partner was built for that future by leaders who previously worked inside Naylor.
Why Associations Look for Alternatives
Here are common themes we hear when leaders consider a change from traditional providers:
- Declining advertising and sponsorship revenue
- Overemphasis on ad metrics instead of mission — a sales-first mindset that prioritizes short-term numbers over long-term, partner-centered relationships
- High-pressure sales approaches that prioritize quotas and short-term wins over meaningful relationships
- Poor customer experience for members and advertisers leading to low engagement and eroded trust
- Limited visibility into performance and payouts leaving executives without clear, board-ready insights
- Turnover that resets relationships and momentum
- Slow adoption of modern digital placements and retargeting opportunities
- A belief that the right partner can do more by aligning growth with integrity
TAP designs programs that align revenue with member value and deliver clear, ongoing reporting that restores confidence at every level.
What Changes With The Association Partner
| Area | Traditional Providers (e.g., Naylor, Multiview) | The Association Partner |
|---|---|---|
| Focus | Ad sales–driven, focused on filling inventory rather than advancing your mission | Member-first programs that grow non-dues revenue while strengthening your association’s purpose |
| Outcomes | Short-term revenue wins, little connection to member or sponsor value | Sustainable growth that enhances member experience, event success, and long-term trust |
| Transparency | Aggregated reporting and vague payout data | Visibility with pacing, performance, and payout insights you can present to your board |
| Programs | Recycled ad packages reused across dozens of associations | Tailored programs built around your audience, mission, and revenue goals |
| Innovation | Slow to adopt modern placements and retargeting opportunities | Agile testing with modern digital placements and high-intent targeting that evolves with your members |
| Relationship | Frequent turnover and transactional account management | Dedicated, long-term team that acts as a strategic extension of your staff |
| Extension | Outsourced sales factory with limited industry understanding | Industry-seasoned partners who understand your trends, challenges, and priorities — helping advertisers invest in growth that supports your mission |
Digital Advertising That Performs
We connect suppliers with your professional audience using placements built for attention and conversion.
- Retargeting that reaches members as they browse the web
- Newsletter banners with clear forecasting and pacing
- On-site display aligned to high-intent content
- Industry-specific sponsorships that create value and protect trust
- Reporting that your board and sponsors understand at a glance
Your Association Deserves a Modern Partner
Whether you are evaluating a change from Naylor, Multiview, or another provider, TAP makes the transition straightforward. We will review your current programs, locate untapped revenue, and build a plan that fits your audience and goals.
